The new marketing campaign by Carlton is a tribute to the young, passionate, new breed of business people. The campaign illustrates how the
new generation has moved beyond the old business cliches and fixed rules. Guts, passion, new ideas: these and other qualities are highlighted and celebrated by
both the TV commercial as well as the print and outdoor campaign. Carlton's new marketing proposition as The New Face of Business, positions the brand as the luggage
of choice for this daring new business generation.