The Carlton Edge series offers a revolutionary Lifetime Warranty, including airline damage, no questions asked. Celebrating this unique warranty is a 360-degree marketing campaign, encompassing TV commercials, print and outdoor communication, as well as multi-faceted digital content. The TV commercials highlight the fact that if a customer claims the lifetime warranty on his or her Carlton Edge bag, we accept the claim, no questions asked. The print and digital communication further enhance this communication by focussing on various aspects of the Lifetime Warranty, including ease of claim.